About | SOWN

SOWN

SOWN

SOWN

Seed to delightfulness

The seeds sown in the field sprout and bear fruit over time,

rewarding our patience with sweetness and delightfulness.

Our lives are similar.

The thoughts a person harbors grow with the nourishment of life and eventually manifest in reality.

"SOWN" is the brand that embodies this philosophy of life through coffee.

Just as seeds in the field transform into a delicious cup of coffee,

your hopes and dreams will eventually come true.

Our Story

In 2024, after a decade of exploring and roasting specialty coffee in Korea, Founder Hui Seong Jeon found himself asking a simple yet profound question:

“Could a single cup of coffee truly offer people a sense of abundance and freedom?”

That small question took root in his heart — and over time, the seed grew into what is now SOWN.

The name SOWN draws inspiration from a seed planted in the earth.

Though invisible beneath the soil, the seed quietly absorbs nourishment from its surroundings. Eventually, it blossoms and bears fruit — a gift of sweetness and life.

Dreams are much the same. Even when they cannot yet be seen, they take in the nutrients of experience and time, and one day, they bloom into a beautiful reality.

Just as a small coffee bean transforms into a cup rich with aroma and flavor, our dreams, too, can ripen into something truly fulfilling. And in that moment, we discover freedom — freedom to think more openly, live more deeply, and savor more fully.

On your own journey toward your dreams, may a cup of SOWN Coffee bring you a taste of abundance and freedom.

What we do

We craft the joy in a single cup of coffee.

At SOWN, we go beyond simply making coffee — our purpose is to deliver true delight through every cup.

Discovering Artistic Green Beans

We travel the world in search of the beauty that nature creates in coffee. By visiting farms across diverse origins, we meet the people and the terroirs that give life to exceptional beans. From among these, we carefully select only those coffees that can bring a truly special sense of joy.

Roasting That Honors Character

Each coffee is roasted with precision to highlight its unique personality. Drawing on over ten years of roasting experience, we fine-tune temperature, time, and heat to reveal the bean’s complex depth — turning it into a crafted work of flavor and aroma.

Visualizing the Taste of Coffee

We believe that coffee can also be felt with the eyes. SOWN expresses each coffee’s individuality through visual design — creating packaging that captures the essence of its flavor and story. From the very first glance, you can sense the experience that awaits inside.

A Cup That Enriches Life

In the moment you taste SOWN Coffee, we hope you feel a quiet abundance — a gentle freedom that flows into your everyday life.

We craft the joy in a single cup of coffee.